Cliff Wilding

Freelance Television Editor, Cliff Wilding, cliff dot wilding at lookandfeel dot com dot au, 41 years old, living in Melbourne, Australia.

Also a User-Centred Design Specialist, User Interface Designer and Senior Usability Consultant, and owner of Look and Feel Australia Pty Ltd.

Editing Experience

I have three years experience editing factual TV shows and documentaries, using Avid and Final Cut Pro on both Mac and Windows. My credits include:

RSPCA Animal Rescue: Editor for the observational documentary series by Imagination Television for Channel Seven.
Mythbusters: Editor for the top rating factual entertainment series shot in San Francisco by Beyond Productions, seen on The Discovery Channel and SBS. My first episode "Helium Football" was the highest rating episode to date.
What's Good For You: Editor on Series 1 and the Logie-winning Series 2 of the health magazine series by Beyond Productions, for the Nine Network.
Beyond Tomorrow: Editor on the science magazine series for Beyond Productions, seen on the Seven Network and overseas.
Discovery Atlas Australia: Extra Features editor for the Russell Crowe narrated documentary feature for The Discovery Channel HD-DVD and web site.
My Restaurant Rules: Assistant Editor for the Freehand / Seven Network reality TV series.
Minister Without Money: Editor of the 30 minute documentary about political corruption in Papua New Guinea, directed by Bao Waiko and Sandra Welkerling for international distribution by Ronin Films.
Big Time Local: Editor of the one hour documentary directed by Clara Mason, selected to open the Balmain Film Festival in 2004.
All Saints: Assistant Editing for the award-winning drama series on the Seven Network.
Razzle Dazzle: A Journey Into Dance: Assistant Editing for the feature film, produced by Wild Eddie Films (Thunderstruck).
Plains Empty: Assistant Editor for the AFC/SBS drama edited by Andrew Macneil and directed by Beck Cole. Official Selection at Sundance Film Festival in 2005.

User Interface Design Experience

Before changing career to Television Editing, I was a User Interface Designer. I specialised in leading teams through a user-centred design process, designing web sites to meet customers' needs, drawing on my user interface design and usability skills, with a background of software development. I had over fifteen years experience in consulting, design, and usability, while maintaining a thorough understanding of technology. I was responsible for:

User interface design for a series of major enhancements to the online share trading site for Andrew West Stockbroking.
Extensive usability testing and design recommendations for new bank teller software for a major Australian bank.
User interface strategy and design to create enterprise-wide customer service systems for Westpac, New Zealand's largest bank, delivered using Intranet technology.
Designing the user interface for ourbrisbane.com, a portal for the Brisbane City Council developed by Telstra.
Redesigning the user interface of the online gift store wishlist.com.au (Winner Best E-Commerce Site 2000).
Designing and producing the online department store dstore.com.au (formerly Australia's #1 online shop).
Designing and producing the previous version of the Telstra home page at www.telstra.com.au. Telstra is Australia's largest telco.
Designing the user interface for AltaVista Discovery and parts of the AltaVista image search engine at www.altavista.com for Digital AltaVista in San Mateo, California.
Designing the previous version of the BHP web site at www.bhp.com.au. BHP is now part of BHP Billiton.
Usability consulting for the state government of Victoria's home page at www.vic.gov.au
Designing the previous version of the Santos web site at www.santos.com.au, Australia's largest onshore oil and gas company.

Positions Held

Director of Look and Feel Australia, a strategic user interface design consultancy.
Usability Director for Platinion - A company of The Boston Consulting Group.
Executive Producer for dstore.com.au.
Customer Experience Designer for wishlist.com.au.
Senior Consultant for five years with The Hiser Group, Australia's leading user interface design consultancy.
Software Development Manager for two years with Info-One International, a CD-ROM developer and legal information broker.
Hypermedia Applications Analyst for one year with CITRI Hypermedia Group, a technology research and development organisation.
Software Engineer for two years with Disctronics Ltd, a pioneering CD-ROM developer in the 80s, and with Beam Software, Australia's leading computer games developer.

Presentations

As a user interface design consultant I was invited to speak at several conferences and events. They include:

Middle East Webmaster Forum, workshop presenter, "Maximising user experiences by focusing on website usability processes in user interface design", Dubai, October 2001.
IBM eSolution Week, co-presenter "Leading with eBusiness - Delivering value in a challenging economy", Singapore, July 2001.
The Australian Financial Review's Online Retail 2000, "1st impressions last: making your website easy to use!" and "Panel: Online Shopping Malls: Should you invest?", Sydney, Australia, June 2000.
IQPC Website Content Management Conference, "Establishing a Website as a Useful Tool for E-commerce", Sydney, Australia, May 2000.
IQPC Website Content Management Summit, "Establishing a Website as a Useful Tool for E-commerce", Singapore, Australia, May 2000.
CHISIG/UPA Australia (Computer-Human Interaction Special Interest Group of the ACM, and Usability Professionals Association) Seminar, "Usability and Marketing: Common Goals or Creative Tension?", Melbourne, Australia, April 2000.
User Interface 99, Boston, invited to present a paper, declined due to project commitments.
CHI 98, "Successful GUI Screen Design", Los Angeles, 1998.
UPA 97, "Successful GUI Screen Design", Monterey, California, 1997.
Interact 97, "Successful GUI Screen Design", Sydney, 1997.
OzCHI 96, "Quantifying Usability Cost-Benefits", Hamilton, New Zealand, 1996.

Skill Set

Editing. Avid Xpress Pro and Media Composer, Final Cut, effect compositing, colour grading, sound mixing, music selection and editing.
Management. Team leadership, staff management, interviewing and hiring, work allocation, project management, mentoring, leadership.
Consulting. Project leadership, client management and communication, business process re-engineering, account management, managing volatile political situations, listening to the client, hearing what they want and seeing what they really need.
Producing/Project Management. Integrating software design and development methodologies, process design, project management, scheduling, liaising with developers, designers and clients to produce sites on time and within budget.
Educating. Teaching user interface design and web design courses, speaking at US and Australian conferences, training and mentoring staff.
User Interface Design. Interaction design, information design and experience design for web sites, intranets, multimedia, point of sale, GUIs, and CUIs.
Usability and Human Factors. Field studies, contextual inquiry, user profiling, stakeholder interviews, collaborative design, paper prototyping, usability testing.
Marketing. Integrated internet marketing, market analysis, market research, community-building, identifying market segments and their key conversion motivators, ensuring the user experience matches the customer proposition, promotion tracking and reporting.
Writing. Proposals, business cases, briefs, style guides, user manuals, specifications.

Education

Bachelor of Science (First Class Honours) (Computer Science) 1989. The University of Melbourne, Grade H1 (First Class Honours). Specialised in human factors and artificial intelligence.
Human-Computer Interaction Courses 1994-8. Fundamentals of GUI Design, Advanced Screen Design, Successful Web Design, Designing With Users, The Hiser Element Design Methodology. All industry-renowned short courses run by The Hiser Group.
HCI Conference Workshops 1997-9. Cognitive Issues in HCI, Essential Use Cases, Contextual Design Techniques, Affinity Diagramming. OzCHI 96 and 97, UPA 98, CHI 98.

Personality

I have an outgoing personality and strong interpersonal skills, am self-confident and well presented. In my spare time I enjoy fine dining, entertaining, cooking, the arts and live music. I have the travel bug, having visited East Africa, the Middle East, Europe, New Zealand and several trips to the USA, where my father lives.